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A surprising number of businesses still view social media as “fluff” and tangential to their overall marketing strategy, but this is a huge mistake. Having a detailed, goal-oriented social media strategy is just as important as crafting a rock solid business plan—if you “wing it,”......

You might think retailers are the only companies that can benefit from seasonal marketing campaigns, but seasonal events and celebrations can offer a multitude of opportunities for different business sectors. If you’re not sure how your brand can take advantage of seasonal conversations and boost......

If your company has invested heavily in content marketing, you’re already aware of its goal: building awareness and nurturing relationships. But if your website is filled to the brim with content—especially content form multiple authors—you might not be aware of what type of content is......

Blogging is an excellent way to deliver value to potential customers and establish yourself as an authority in your market sector—it’s also a platform that’s vulnerable to mistakes, faulty strategies and wasted first impressions, so if you’re about to dive into content marketing (or you’ve......

New Year’s is only a couple short months away, which means it’s time to take stock of 2016 and plan ahead for 2017. For the marketing sector, that means assessing the trends utilized this year to see what worked, what didn’t, and what strategies need......

Businesses grow and trends change, so it’s essential for websites to evolve. But website design or redesign isn’t as simple as changing the homepage and updating fonts—depending on what you’re trying to accomplish with technical upgrades, brand development and improved user experience, a full redesign......

There about as many social media strategy guides available online as there are social media users—at least it seems that way—and for good reason. Businesses of all sizes can no longer ignore the impact of social media marketing, and while effective strategies vary depending on......

A common misconception about marketing emails is that if someone offered their email address, whatever your companies send isn’t perceived as spam. Unfortunately, most email inboxes are clogged with corporate missives, so how can you ensure potential customers open yours, let alone click on the......

Imagine you’re renovating your home: updated kitchen and bathrooms, new carpet, fresh paint and interior décor, the works. You might be handy with a toolbox and have an eye for design, but will you really get the best results with a DIY approach? Professional jobs......